By Harish Adwant, III BSL LLB, ILS Law College, Pune
Pop singer Taylor Swift seems to have developed an ip-tite for protecting and merchandising her song lyrics. The USPTO revealed that Swift has filed three trademark applications each for the lyrics “Nice to Meet You, Where Have You Been?” and “Could Show You Incredible Things.” She also filed three applications for “Cause We Never Go Out of Style” and 16 applications each for “This Sick Beat” and “Party Like It’s 1989”. The list of phrases for which Swift has filed trademark application can be found here.
Apart from her song lyrics, she also filed 18 applications to register her initials “T.S.” and one application for the word “SwiftStakes”; a mark she intends to use in holding contests and sweepstakes.
The Pop Star has sought to introduce her merchandise in the American market and to use the proposed marks on an array of goods and services, including home decor, paper products, bags and handbags, clothing, toys, Christmas ornaments, etc.
Fans are expected to be thrilled by the singer’s action in exploiting her intellectual property and personality rights.
Swift move, eh?